Pricing Optimization

Pricing Optimization

Pricing Optimization

Optimize pricing strategy based on a comprehensive set of inputs, such as market access landscape, product characteristics, patient acceptance, and provider prescribing

Key Questions Addressed

  • Optimal launch price to maximize 3-year profits?
  • Impact of price increase on access, rebate contracts, and penalties?
  • Response to in-class product loss of exclusivity?

Description

Interactive tool that allows users to model multiple scenarios to reflect potential future prices and market situations, as well as anticipated patient, provider, and payer behavior. Includes historical analysis of relevant analogues to provide base-line assumptions for all inputs, with the added ability to do a sensitivity analysis on inputs and forecast outputs. The end result of the tool is the ability to evaluate multi-channel pricing & rebate scenarios and understand the long-term financial impact.