Pharmacy Distribution

Pharmacy Distribution

Pharmacy Distribution

Portfolio-level model to pinpoint launch distribution strategies to streamline investments without compromising launch trajectory

Key Questions Addressed

  • Which customers/pharmacies to advocate for launch stocking?
  • Optimized launch stocking investments required, including rapid distribution incentives, stocking fees, etc.?
  • Avoid wasted investment in launch distribution?

Description

Stratis integrates a variety of geographically specific ‘targeting’ analogue-based datasets to produce customer-level and store-level launch stocking plans designed to combat the drawbacks of a ‘bottle-on-every-shelf’ stocking plan with highly tailored recommendations for customers. The resulting plans can be tied to the forecast to stay true to expected demand. The model accounts for a variety of factors including the geographically disparate distribution of target physicians, patients, payer access, copay sensitivity, and field force alignment, while also controlling for analog product movement at the pharmacy-level.